Our Brand Ethos

At Memex, we are driven by a fundamental understanding: economic growth is the key driver of increased living standards and reduced poverty worldwide. Scientific and technological progress are the central engines of this growth, creating the innovations that push humanity forward.

Our mission is to democratize engineering skills, empowering the entire labor force to engineer the systems that underlie scientific and technological progress. This vision echoes our namesake, the "Memex" — a device proposed by Dr. Vannevar Bush that embodied the ethos of rallying technical minds to create systems improving life for all.

Our logo captures this vision in three ways: it forms an infinity loop, symbolizing continuous and iterative progress; it subtly incorporates an M and X in its design; and it evokes a TIE Fighter, reflecting our passion for science fiction and genuine aspiration to advance humanity toward becoming a spacefaring civilization.

Colors

Theme Colors

Background (Dark)

#16181C

Background (Light)

#F5F5F5

Surface (Dark)

#202222

Surface (Light)

#FFFFFF

Brand Colors

Blue 100

#61AFEF

Blue 200

#4DA1E6

Blue 300

#3B94DD

Blue 400

#2A88D4

Typography

Hero Text (48px/6xl)

font-family: Lato Bold font-size: 48px line-height: 1.2

Heading 1 (40px/5xl)

font-family: Lato Bold font-size: 40px line-height: 1.2

Body Large (18px/lg)

font-family: Lato Regular font-size: 18px line-height: 1.5

Body Text (16px/base)

font-family: Lato Regular font-size: 16px line-height: 1.5

Components

Buttons

background: #202222 border-radius: 0.375rem padding: 0.5rem 1rem
background: transparent border: 1px solid currentColor hover: background opacity 10%