Our Brand Ethos
At Memex, we are driven by a fundamental understanding: economic growth is the key driver of increased living standards and reduced poverty worldwide. Scientific and technological progress are the central engines of this growth, creating the innovations that push humanity forward.
Our mission is to democratize engineering skills, empowering the entire labor force to engineer the systems that underlie scientific and technological progress. This vision echoes our namesake, the "Memex" — a device proposed by Dr. Vannevar Bush that embodied the ethos of rallying technical minds to create systems improving life for all.
Our logo captures this vision in three ways: it forms an infinity loop, symbolizing continuous and iterative progress; it subtly incorporates an M and X in its design; and it evokes a TIE Fighter, reflecting our passion for science fiction and genuine aspiration to advance humanity toward becoming a spacefaring civilization.
Colors
Theme Colors
Background (Dark)
#16181C
Background (Light)
#F5F5F5
Surface (Dark)
#202222
Surface (Light)
#FFFFFF
Brand Colors
Blue 100
#61AFEF
Blue 200
#4DA1E6
Blue 300
#3B94DD
Blue 400
#2A88D4
Typography
Hero Text (48px/6xl)
font-family: Lato Bold
font-size: 48px
line-height: 1.2
Heading 1 (40px/5xl)
font-family: Lato Bold
font-size: 40px
line-height: 1.2
Body Large (18px/lg)
font-family: Lato Regular
font-size: 18px
line-height: 1.5
Body Text (16px/base)
font-family: Lato Regular
font-size: 16px
line-height: 1.5
Components
Buttons
background: #202222
border-radius: 0.375rem
padding: 0.5rem 1rem
background: transparent
border: 1px solid currentColor
hover: background opacity 10%